The math that makes roofers mail
A replacement roof commonly runs $8,000 to $15,000+
200 homes/month × $349 ≈ $1.75/household, designed, printed, mailed
One closed roof pays for years of neighborhood mail. That asymmetry means the response bar is almost comically low: a program that produces one inspection-turned-job per quarter is already among the best marketing dollars a roofing company spends.
The three audiences, in order
- The streets around every active and completed job. Roofing is the most visible trade there is: the neighbors hear the nail guns for two days and watch the dumpster in the driveway. A card that lands that same week ("we are the crew on your street this month, free inspection while we are here") converts attention you already earned. Saturate the carrier routes around the job; on StampSherpa that is dragging a circle over the block and sending.
- Storm paths, fast. After hail or wind events, homeowners are deciding in days whose ladder goes up. Saturation mail into affected neighborhoods with an inspection offer is the classic storm-response play. Be the honest version of it: local company name, real address, no scare copy, because storm-chaser mail has made homeowners rightly suspicious.
- Aging roofs by neighborhood. Asphalt shingles fail at 15 to 25 years, and subdivisions built together fail together. Pick rings by construction era and mail them on a rhythm before the leak, when the homeowner can still choose calmly.
The offer
Roofing mail runs on one offer: "Book a free roof inspection before storm season." It works because saying yes costs the homeowner nothing and puts a professional on the roof, where real problems get found. Useful variants: a photo-report framing ("we photograph everything and show you"), a financing line for replacements, and a gutter or moss add-on in the wet-climate months. Skip discount percentages on five-figure jobs; trust and speed win roofing, not coupons.
The calendar
- Spring: post-winter inspection push as damage becomes visible.
- Storm season (regional): rapid saturation into affected paths within the week.
- Late summer-fall:"before the rains" urgency, the year’s most honest deadline in wet climates.
- Around every job, all year: the neighbor ring never stops. This is the rhythm that compounds.
Tracking a long sales cycle honestly
Roofing responses straggle: the card lands in May, the call comes in August when the stain spreads. So track two clocks: scans and calls per drop over a three-week window (the direct-response signal; every StampSherpa card carries a per-campaign scannable code that logs to the dashboard), and inspections booked per neighborhood per quarter (the business signal). Ask every caller one intake question ("what got you to call us?") and hold rates to a 25-card floor. Industry research on repetition applies doubly here: campaigns with three or more touches lift response by as much as 50 percent (Lob), and in roofing the third card often lands the month the problem finally shows.
A 90-day starter plan
- Month 1: circle your most recent job cluster, saturation send with the free-inspection offer. Addressed cards to every past customer at the 10-year mark and beyond.
- Month 2: second touch on the ring, new design; add the next job cluster.
- Month 3:third touch with the seasonal deadline; read scans, calls, and booked inspections, then choose next quarter’s rings from the data.
The zero-effort version: paste your website and six roofing-appropriate cards design themselves in about a minute, before any signup. Drag the circle over the block you just worked and the month is handled from $349 per month.